Traditionally, female consumers dominate the consumption of personal accessories. However, the world of personal accessories has started to change over the past few years, as male consumers have joined the market. Perception of men about fashion has changed. They are now interested in keeping their appearance more in line with the latest fashion trends. Now men more rely on accessories to update their appearance. Common men’s accessories vary from traditional items like cufflinks, ties, belts, and watches, to more modern shoes, leather goods, wallets, bags, eyewear, sunglasses, bracelets, hats, caps, and socks.
There is a significant growth of men’s accessories. Men have become more inclined to purchase stylish accessories due to their greater availability, changing look at work, demographic changes, and new societal norms on grooming.
WIDER AVAILABILITY OF MEN’S ACCESSORIES
Manufacturers are expanding their product lines in men’s clothing and accessories to capture the growing menswear market. Online retailers are actively offering clothing and accessories for male customers. Male consumers prefer shopping online. It offers men to spend less time buying stylish accessories and allows them to shop at their convenience. When purchasing personal accessories, men value practicality, functionality, and style. Online retailing has an easy and straightforward checkout procedure that helps male consumers minimize the time spent and the hassle of shopping.
CASUALISATION OF OFFICE ATTIRE
Casual dressing has become more commonly acceptable in an increasing number of social settings. This trend is becoming more obvious in office environments. Men now have greater freedom of choice on what to wear to the office. So, men are pursuing a more casual, but formal look. As more offices are allowing its employees to wear casual business attire, men prefer clothes and accessories that are suitable for multiple occasions like work, business, travel etc.
As millennials are entering the workforce and increase their purchasing power, they have started spending a greater amount of money on clothing and accessories. These young customers care more about their personal appearance and style as their lifestyles. Middle-age male consumers also enjoy purchasing personal accessories to update their appearance.
GREATER INTEREST IN GROOMING AND APPEARANCE
Men are now taking greater care in their grooming and appearance. More men feel that their appearance matters. They have an increasing desire to look their best. They are now willing to invest more time, effort and money in their grooming and appearance. This has resulted in the further demand for men’s accessories.